The Product Design Programs offer the learners to understand the various approaches, processes and systems to address human needs by creating tangible products. In the various courses that the learners pursue, the emphasis is on learning-by-doing and following a comprehensive process of designing, producing and marketing products, systems and services.
The definition of product design describes the process of imagining, creating, and iterating products that solve users' problems or address specific needs in a given market. The key to successful product design is understanding the end-user customer, the person for whom the product is being created.
Product design is crucial because it creates a unique and creative experience for the consumer. As a result, the product's design can attract new customers and create loyal ones. A product's design can go far in creating a memorable experience, which in turn will build strong brand loyalty.
The courses covered in the Program make the students understand concepts like design ethnography, design research, Ergonomics, Design Process, Strength of Materials, History of Design, Green Design, sustainable design and System Design.